PROJECT OVERVIEW
Role: Product Designer
Timeline: 1 month
Tool: Figma
SNEAKERS DROPS DESIGN JOURNEY
SNEAKERS DROPS DESIGN JOURNEY
The Challenge
The Challenge
Level Shoes sought to create a visually captivating and exclusive experience for sneaker heads, targeting fans of limited-edition, hyped footwear. The challenge was to design an engaging experience that would drive excitement, enhance user interaction, and boost sales for these high-demand drops.
Level Shoes sought to create a visually captivating and exclusive experience for sneaker heads, targeting fans of limited-edition, hyped footwear. The challenge was to design an engaging experience that would drive excitement, enhance user interaction, and boost sales for these high-demand drops.
Research & Discovery
Research & Discovery
To understand what resonates with sneaker enthusiasts, I researched industry trends, analyzed competitors' drop strategies, and engaged with the target audience through social media and user feedback. We identified that speed, exclusivity, and anticipation were key to the success of sneaker drops.
To understand what resonates with sneaker enthusiasts, I researched industry trends, analyzed competitors' drop strategies, and engaged with the target audience through social media and user feedback. We identified that speed, exclusivity, and anticipation were key to the success of sneaker drops.
Ideation
Ideation
We focused on creating a seamless, high-energy experience that made users feel the exclusivity and urgency of the drop. I explored multiple layouts, incorporating bold typography, countdowns, and engaging animations to build anticipation. I also proposed integrating personalized notifications and priority access for loyal customers. The most important thing was to give a fresh feeling to the drops pages that will differentiate it from a standard PLP.
We focused on creating a seamless, high-energy experience that made users feel the exclusivity and urgency of the drop. I explored multiple layouts, incorporating bold typography, countdowns, and engaging animations to build anticipation. I also proposed integrating personalized notifications and priority access for loyal customers. The most important thing was to give a fresh feeling to the drops pages that will differentiate it from a standard PLP.
Design Solution & Implementation
Design Solution & Implementation
The final design included:
A horizontal, one line one product PLP design to focus on uniqueness of drops
Featuring the product with a countdown clock, emphasizing the exclusivity
Engaging visuals that built hype and kept users engaged during the waiting period
Tailored notifications
The final design included:
A horizontal, one line one product PLP design to focus on uniqueness of drops
Featuring the product with a countdown clock, emphasizing the exclusivity
Engaging visuals that built hype and kept users engaged during the waiting period
Tailored notifications
Results
This checkout revamp was the most extensive and high-impact project I have worked on, playing a crucial role in shaping the company's e-commerce experience. Given its scope, the development process was long and required multiple iterations, as we continuously refined the design to balance user needs, business goals, and technical constraints. Each phase brought new insights, from addressing unexpected user behaviors to optimizing for performance and scalability.
Through this project, I learned the importance of patience, adaptability, and cross-functional collaboration. Designing for such a critical touchpoint meant constantly evaluating trade-offs between ideal solutions and real-world limitations. While the journey was complex, the outcome significantly improved the checkout flow, reducing friction, increasing conversions, and reinforcing the brand’s commitment to a seamless shopping experience. This experience has strengthened my approach to problem-solving in large-scale design projects, making me more strategic and resilient in the face of challenges.
This checkout revamp was the most extensive and high-impact project I have worked on, playing a crucial role in shaping the company's e-commerce experience. Given its scope, the development process was long and required multiple iterations, as we continuously refined the design to balance user needs, business goals, and technical constraints. Each phase brought new insights, from addressing unexpected user behaviors to optimizing for performance and scalability.
Through this project, I learned the importance of patience, adaptability, and cross-functional collaboration. Designing for such a critical touchpoint meant constantly evaluating trade-offs between ideal solutions and real-world limitations. While the journey was complex, the outcome significantly improved the checkout flow, reducing friction, increasing conversions, and reinforcing the brand’s commitment to a seamless shopping experience. This experience has strengthened my approach to problem-solving in large-scale design projects, making me more strategic and resilient in the face of challenges.
© 2025 Hilal Oztas